Bentley Motors delivers a report 11,023 automobiles in 2016
56 per cent development in Europe, 16 per cent up in UK
85 per cent export indicators international demand
Gains in Europe and UK while Americas remains biggest selling region Bentley
Bentley Motors delivered 11,023 automobiles in 2016, a report excessive and the corporate’s fourth consecutive 12 months above 10,000 automobiles. This represents a 9 per cent growth on the performance of 2015 (10,100 automobiles).
The Americas remained Bentley’s primary area, with Europe and the UK each posting gross sales will increase. Sturdy buyer demand for the Bentley Bentayga, which reached all international markets throughout 2016, performed a key function on this success.
Commenting on the results, Bentley’s Chairman and CEO, Wolfgang Dürheimer, mentioned: “The robust efficiency of latest years has continued via 2016, a 12 months of recent models, investment and record demand. We have now introduced the world’s first luxurious SUV, the Bentayga, opened the first building of our R&D growth and outlined our ambitions for potential future investment at our factory in Crewe, UK.
“Wanting forward, our focus is to continue to invest in new sector-defining luxurious automobiles, progressive technologies and play a leading function in defining the way forward for luxurious mobility.”
Bentley’s Member of the Board for Gross sales, Advertising and Aftersales, Dr.Andreas Offermann, stated:“Our globally-balanced gross sales success signifies the power of our model and merchandise. We launched a complete of six new mannequin variants in 2016 and elevated our presence world wide, including 20 new retailers to make a complete of 210 companions in 59 markets.
“We will take this excessive degree of funding and dedication from our enterprise and retailers into 2017 and begin the yr in a optimistic method.”
The primary buyer gross sales area all through 2016 was the Americas,closing the yr delivering 2,792 vehicles, towards a determine of two,864 in 2015. This accounted for 25 per cent of worldwide deliveries.
The introduction of Bentayga to the Americas area within the second half of 2016 noticed a record-high efficiency for a six-month interval.
In Europe, gross sales have been up by 56 per cent with 2,676 vehicles delivered on the earlier determine of 1,695. Bentley’s dwelling market, the UK continued to carry out strongly, establishing itself because the third highest promoting area, delivering 1,692 vehicles, up from 1,457 in 2015, a rise of 16 per cent.
Bentley delivered 1,239 vehicles to the Center East in 2016, towards 1,274 vehicles in 2015.
In China, Bentley delivered 1,595 vehicles, marginally down on the earlier yr’s determine of 1,615.
The Asia Pacific area delivered 423 vehicles, towards 455 in 2015. Japan and South Korea delivered 606 vehicles towards a complete of 740 vehicles in 2015.