BMW presents “Visionary” – a Google Highlight Story. As first automotive brand, BMW is utilizing a brand new and progressive digital actuality know-how for an unprecedented approach of storytelling.
As the first automotive brand worldwide, BMW is using Google Spotlight Stories technology for an innovative way of storytelling, making a 360° interactive virtual reality brand experience that’s broadcasted by way of YouTube. “Visionary” provides a singular, immersive expertise of the BMW VISION NEXT 100 – the concept study developed for BMW’s centenary in 2016.
By way of Google Spotlight Stories, BMW permits automotive and technology followers to interactively discover the BMW VISION NEXT 100 in a spectacular mixture of aesthetic product presentation and complex cellular digital actuality. The premise is a 360° video staging, which is prolonged by way of interactive parts. Any more, customers can dip into this expertise by way of the YouTube app on android units, in addition to by way of the Google Highlight Tales app for iOS and Android working methods.
Visionary (full interactivity: YouTube app Android & Google Spotlight Stories app iOS and Android)
The revolutionary imaginative and prescient automobile BMW VISION NEXT 100 demonstrates the innovativeness and dedication of the BMW brand to stay the leading shaper of the mobility of the long run. This automobile combines coupé-type sportiness with the dynamic magnificence of a sedan – however moderately than being an nameless transport machine, it’s a extremely personalized automobile that’s completely tailor-made to go well with the driving force’s altering wants. Driver-vehicle interactions are managed by Alive Geometry; Boost and Ease modes provide a alternative of driver-controlled or vehicle-controlled operations, and the interior of the automobile adjustments to go well with the mode of journey.
“‘Visionary’ completely reveals how the BMW Group masterfully applies new potentialities of digital communications, to create intense and wonderful experiences”, says Jörg Poggenpohl, Head of Digital Marketing BMW Group. “We’re the primary automotive brand to make use of Google Spotlight Stories. This completely suits the self-conception of BMW as innovator and creator of the long run.”
“Visionary” was collectively created by BMW and the digital agency Jung von Matt. The company created the idea in shut collaboration with Google’s creative crew “ZOO”. They had been additional supported by the manufacturing agency Sehsucht that created the 3D design in addition to the scenic surroundings for the story.
All through the conclusion of the challenge, all events concerned engaged themselves in an intense collaboration – from the primary alternate of technological concepts and inventive influence instructions to the ultimate manufacturing. The result’s an unprecedented, progressive, digital challenge broadcasted by way of YouTube, with an express concentrate on cell units.
Max Lederer, director of Jung von Matt: “Improvements require braveness – with out the belief that we had been proven by the BMW Group, the groundbreaking work in creating “Visionary” wouldn’t have been potential. For Jung von Matt this challenge has been as a lot a problem as for the opposite events concerned. A workforce of specialists has labored its approach by way of an entire new software program, which was concurrently developed additional in Mountain View. Along with the nice workforce of Google in Germany and within the US, a digital lighthouse challenge has been created, which within the opinion of Jung von Matt represents the way forward for cell model expertise: interactive storytelling within the digital area. The entire challenge was embedded inside the BMW Group centenary campaign “THE NEXT 100 YEARS”.
Florian Völlmecke, Interactive Producer Google/ZOO Hamburg on “Visionary”: “The challenge reveals the large artistic potential, which the broadcasting platform YouTube accommodates relating to model experiences and digital actuality. Along with the BMW Group and Jung von Matt we’ve created a singular interactive expertise for automotive followers and YouTube customers worldwide.
Google Spotlight Stories.
Google Spotlight Stories makes it potential to inform interactive tales on cell units, based mostly on the app (iOS & Android) by the identical identify, in addition to the Highlight Tales Engine, which is included within the YouTube App for Android devices.
Google Spotlight Stories is a combination of Storytelling and cell digital actuality. A 360° view operate adjustments the smartphone right into a window to a different world. Interactivity is offered by way of sensors included within the smartphone (gyroscope, contact, and so forth.). The person navigates by way of the video expertise and may moreover discover subplots and activate different views. Google Spotlight Stories is suitable with Google Cardboard. As soon as established, the identical story is accessible for iOS customers inside the Spotlight Story App and for Android customers moreover by way of the YouTube app. For desktop and cell internet customers, a 360° video with out interactivity options will probably be offered as fallback choice.
Within the occasion of enquiries please contact:
BMW Group Company Communications
Bernhard Ederer, Company Communications, Spokesperson for BMW Group Advertising and marketing and BMW Group Gross sales Germany Bernhard.Ederer@bmw.de, Cellphone: +49 89 382-28556, Fax: +49 89 382-24418