After the superior performance it demonstrated in the men’s ready to wear sector, and having succeeded in becoming a leading name during its business life, it soon also proved itself in the women’s ready to wear and home textiles sectors with its quality products and unique service approach.
Today, in addition to the ready to wear garments and home textiles sectors, Sarar Group is also active in sectors such as retailing, information, automotive and insurance. And by creating substantial employment opportunities with its investments it creates added value for the Turkish economy through the sectors it enters.
To be an internationally renowned large fashion brand by replicating abroad our successes in Turkey,
To sustain the leadership we have achieved in the Textile-ready to wear garment sector, and accordingly by safeguarding our difference and quality, also strengthening our brand,
To develop ourselves by strengthening the relationships and agreements with our stores and dealers, who play the key role in reaching our customers, and to safeguard our image resulting thereof,
To develop and increase the productivity of our employees, the most important source of our quality, by providing an appropriate working environment,
To create new employment opportunities so as to derive maximum benefit from human resources.