MAGIC is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion unlike anywhere else in the industry. Each February and August, tens of thousands of attendees from over 80 countries meet more than 5,000 emerging-to-established brands to spark the strategic connections that become the relationships of tomorrow.

By combining incomparable commercial potential, creative inspiration and connection opportunities, MAGIC has become the most influential force in fashion. With an average of nearly $200 million in per-day order volume and 85% of the top 50 retailers in attendance, more business is done at MAGIC than any other fashion retail trade event—making MAGIC the definitive platform for conducting the business of fashion.