Alpina is honored to announce its new partnership with the French Ski Federation (FFS).
Alpina will be a partner and “Official Watch” of the French Ski Federation for an initial period of two seasons, 2015/2016 and 2016/2017 with an option for more seasons.
Through this new partnership Alpina pursues and extends its commitment to the skiing and Alpine sports universes, which today consists of partnerships with Aurélien Ducroz, Sondre Turvoli Fossili, Melissa Arnot, Borge Ousland, the Polish Alpine Club and, a soon to be announced, French World Cup skier.
A brand born in the Swiss Alps, Alpina shares the values of the Skiing sport in which technical skills, precision, perseverance and respect for the mountain are key. At the same time Alpina is also proud to support the younger skiing generations, who practice their alpine activities with diligence and passion, communicating positive values to the youth.
Guido Benedini, CEO of Alpina Watches says: “We are proud to become a partner of a major alpine sports Federation at international level like the French Ski Federation. With this partnership we want to give our contribution in communicating this fantastic and genuine sport alongside the FFS. Being an Alpine brand, we consider it our duty and responsibility to promote the values of alpine sports and the respect for the mountain environment“
Michel Vion, President of the French Ski Federation and former World Ski Champion in 1982, is also an important member of the International Ski Federation Council. He is delighted about the new collaboration between the FFS and Alpina Watches: “Alpina Watches is symbolic of precision and excellence. The French Ski Teams have a lot in common with this brand born in the Swiss Alps and mountain is their mutual environment.”
This new partnership with the Swiss Watchmaker Alpina reaffirms the French Ski Federation and its teams’ attractiveness.
For more information on our watches, please visit our website or feel free to contact us directly. You can email Mrs Yasmina Pedrini, Alpina Communications Director at pedrini@alpina-watches.com
