MONAT Skincare Launches. MONAT® Pioneer of anti-aging, naturally-based haircare sells $4 million of new skincare line in 36 hours and is now available in the UK
Global anti-aging haircare innovator MONAT has expanded its naturally based anti-aging products beyond haircare with the introduction of MONAT Skincare. MONAT Co-Founder and CEO Ray Urdaneta announced the company’s evolution into skincare to an audience of 8,000 MONAT independent Market Partners at the company’s annual conference, MONATions United, in Columbus, Ohio, on Sept. 14, 2019. The new line was met with much excitement, selling $4 million in the product in the first 36 hours after launch.
“Natural anti-aging innovation is the core of who we are as a company,” said Urdaneta. “We are always looking ahead and asking, ‘What’s next?’ As we’ve optimized our haircare products to wild success, we’ve known for some time that we wanted to bring what we’ve learned about anti-aging beyond haircare.”
MONAT will launch into the skincare market with eight products formulated with four exclusive science-backed technologies. The product lineup includes: Be Balanced™ Foamy Cleanser, Be Balanced™ Lightweight Moisturizer, Be Gentle™ Creamy Cleanser, Be Gentle™ Nourishing Moisturizer, Berry Refined Scrub™, Eye Smooth™ Nourishing Eye Cream, Rewind™ Age Control Nectar and Skin Revitalizing Essence™.
“MONAT transformed haircare by elevating the boundaries of science and harnessing the power of nature,” said Stuart MacMillan, President, MONAT Global. “That result: innovative, award-winning products that have revolutionized how we care for our hair. It’s only natural that MONAT takes these insights into premium haircare and apply the same concepts to create the most advanced skincare to support total hair and skin health.”
MONAT Skincare is designed to harness the natural anti-aging power of revitalizing botanical oils, nutrient-rich exotic fruits, plant-based stem cells, and a rejuvenating peptide. The line was developed using hand-picked ingredients clinically tested and approved by dermatologists and ophthalmologists. As with all MONAT products, MONAT Skincare products are naturally based, vegan and cruelty-free.
The company’s product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science, and health.
Source: Essence PR